About
This site provides a primary resource for interested parties to review the quality of Virtual Store, Visual Merchandising, Retail Communications and In-Store Marketing work we do at Fifth Dimension for our portfolio of clients.
As a unique team of highly motivated industry professionals, we are passionate about making a difference in all aspects of Retail. What we showcase here is intended not only to explore what we do every day, but also to present the ‘art of the possible’; for clients, friends and guest readers alike.
Given time, the site’s coverage will be extensive, illustrating all aspects of our work with Retailers and Manufacturers, predominently in Europe and in the United States. We have been pushing the boundaries of computer visualisation of new concepts in retail since the mid 1980s, but sometimes it feels like we’ve only just begun. Every day brings new challenges, new technology, new horizons – new landscapes of possibility.
A Word from One Who Knows
“Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.” – Albert Einstein
“To raise new questions, new possibilities, to regard old problems from a new angle, requires creative imagination and marks real advance in science.” – Albert Einstein
Michael Letchford
Michael has a twenty year track record as an innovator and thought leader in retail space planning automation, category insights, performance optimization and virtual store based consumer research.
He is credited by industry experts as the designer and driving force behind the next generation of automated store planning, aisle management, automated merchandise display planning and assortment planning tools. Uniquely, this business solution is fully integrated with a revolutionary consumer insights suite built on the very latest developments in Interactive Virtual Store and Eye Tracking technologies.
His passion is providing powerful tools, for both Retailers and CPG Manufacturers, that focus on delivering highly profitable, shopper-centric solutions and which enable clients to successfully drive any initiative ‘from concept to in-store execution’ in record time.
Michael Letchford’s LinkedIn Profile
Fifth Dimension
Fifth Dimension is a dynamic, innovative company, dedicated to delivering outstanding competitive edge for its ‘top echelon’ Retail and CPG Manufacturer clients in both Europe and the United States.
Working in close collaborative partnership with its clients, Fifth Dimension specializes in Automated Store Planning, Space Optimization, Aisle Management, Planogram Automation, Visual Merchandising, Assortment Planning, Shopper Insights, In-Store Marketing, Retail Communications, Store Auditing and Virtual Store based Consumer Research.
Fifth Dimension’s mission is to deliver exceptional space planning and performance optimization technologies, extensve actionable insights, and highly effective business process innovations to help its clients become higher performance businesses.