Archives

By Category:

• In-Store Marketing

  In-Store Marketing is defined as all marketing activity carried out within a store, including tactics such as displays, merchandising, media advertising promotions, sampling, and coupons. Also, any marketing activity designed to drive traffic to stores to make specific purchases.

  • Kentucky Fried Chicken's New Look May 22nd, 2009
  • Best Buy - Virtual Visual Merchandise Planning May 8th, 2009

• NextGen Virtual Stores

  Next Generation Virtual Stores are used in a variety of ways to describe how new retailing concepts will look from the shopper's point of view. They are also used extensively by Fifth Dimension to research shoppers' reactions to new in-store concepts, promotional displays, point of sale signage and visual merchandising.

  • Visually Merchandising Virtual Product May 8th, 2009

• Retail Communications

  Retail Communications covers all aspects of using multimedia to present new concepts and merchandising innovations to all relevant parties in a Retail context.

  • The Best In-Store Customer Experience in Ten Simple Steps Oct 28th, 2009
  • Advanced Retail Communications for Wilkinson May 26th, 2009

• Virtual Image Gallery

  The Mind's Eye Virtual Image Gallery showcases virtual product images and merchandising simulations created by Fifth Dimension for various retailers and manufacturers around the world.

  • Unilever and Fifth Dimension's Small and Mighty Collaboration May 8th, 2009

• Visual Merchandising

  Visual Merchandising is the name given to the specialist area of designing efficient and attractive product layouts or merchandise displays destined for presentation in retail stores and similar situations. It is also the name given to the visual presentations which illustrate these displays.

  • Visualising Seasonal Displays… and how Virtual Technology Can Help Apr 16th, 2010
  • House of Fraser Virtual Store for Xmas 2008 May 26th, 2009
  • Sainsburys - Virtual Visual Merchandising of Cell Phones May 3rd, 2009

• Visualising Concepts

  Virtual Technology and Visual Merchandising come together in this new way of rapidly prototyping new merchandising and retailing concepts.

  • The Simulation of Virtual Shopping Environments May 10th, 2009