Product Displays In Store – The Moment of Truth
Merchandising products in a compelling and efficient way extends, of course, far beyond the confines of Grocery. Electronic products evolve rapidly and have massive marketing budgets behind each product’s launch. Without effective in-store merchandising, that marketing campaign, which encourages shoppers to visit the stores, will be wasted if, at the moment of truth, the product isn’t available or cannot easily be found in-store, or when found is poorly presented and does not reinforce the customer’s desire to own it.
Merchandising Virtual Products in a Virtual Store
One of the ways in which merchandising practice can be optimised for large price ticket, high value items is to use Virtual Store simulations to see what works most effectively, without disrupting a real store. The image above shows one such example. Here the computer and laptop sections of an electronics retailer have been created in a virtual store to determine how the product should best be displayed and on what kinds of fixtures, using which color schemes. Not something that could be done easily in a real store, or even a mock retail environment.
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