Wilkinson recently commissioned Fifth Dimension to help them with the launch of their new Home Living range. They had re-branded the range with a more modern design and to implement it they had developed new display equipment which included a bedding display, home accessories, curtain displays, carpet plinths etc., all of which were unfamiliar to the store staff.
Wilkinson’s Store Compliance Goals
To ensure a effective roll-out to each of the stores in the portfolio, Wilkinson asked Fifth Dimension to create new Store Briefing Packs to show the store staff in a highly visual way, how to most effectively implement the new range. Wilkinson’s goal was to achieve the highest levels of compliance and so create the best possible consistent presentation of the new range in each store.
Animated Briefing Packs created from a Virtual Store
We created a Virtual Store for them from which we created multiple animations describing how to implement the new equipment, how to “dress” the product on each type of fixture and how to maintain the display each day.
The animated Store Briefing Packs were delivered as a DVD and were presented to all store managers at their recent staff conference. Each manager received copies of the Briefing Pack and used the presentations to train their local staff. Wilkinson is a UK retailer with 320 stores sited from Newcastle to Plymouth.
You must log in to post a comment.