Shopper Marketing

The Co-operative Media Website Leads the Way

by Andy Harris on September 30, 2010

Co-operatives’ Award Winning Website
2008 saw the launch of the award winning The Co-operative Media website. This innovative site enables third party suppliers and affinity partners of The Co-operative to interrogate media communication channels and plan a marketing campaign online. Co-operative’s Head of Commercial Marketing, Susan Beetlestone, made it her mission to create a site [...]

Tagged as: In-Store Marketing, Retail Communications, Retail Media, Shopper Marketing, Store Communications

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The Best In-Store Customer Experience in Ten Simple Steps

by Andy Harris on October 28, 2009

in Retail Communications

Keeping a retail store looking spic and span is tough. But, store managers can easily ensure that their store looks as good as the day the displays were first implemented. How?

Tagged as: Fifth Dimension, In-Store Marketing, Retail Communications, Shopper Marketing, Store Communications, Visual Merchandising

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