The Simulation of Virtual Shopping Environments

by Michael Letchford on May 10, 2009

in Visualising Concepts

nokia-computer-simulated-in-store-marketing-in-a-virtual-store

The computer simulation of virtual shopping environments is reaching new levels of realism. Photo-realistic presentations can now be created which are virtually indistinguishable from reality. This image is taken from a virtual store environment simulated by Fifth Dimension to illustrate how a new merchandising display concept would impact the presentation of cell phones in-store for a new high street store format.

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